Environmental sustainability has become one of the most pressing issues in industry.
Sustainability is now at the forefront of many business discussions. As a result, many businesses are starting to "think green."
At least three factors drive this development:
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Financial pressures. Sustainability reforms can increase profitability by both cutting costs and creating revenue opportunities. Not paying attention to sustainability can put revenue at risk.
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Regulatory pressures. There is increasing pressure from regulatory bodies to make businesses more environmentally sustainable. Current laws and regulations will soon be supplemented by an array of comprehensive rules addressing how businesses impact the environment.
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Social pressures. Consumers and markets increasingly demand a sustainable approach. This is certainly true in European markets, taking hold in markets throughout North America and even developing as a pivotal issue in emerging markets.
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